Many advisory firms struggle with the selection of their CRM software. We know there are over 20 choices, if you include all the different Salesforce overlays available. We also know that some CRM’s have built-in processes & templates for sales, marketing, operations, planning, and more. If you want to DIY the research, below is a master list of questions to answer BEFORE vetting the software choices. These answers reduce the amount of time spent on selecting the RIGHT system and are great to share with vendors to confirm the systems you are researching offer a solution to each of your needs.
Define HOW you:
Define current integrations you can’t live without:
Then answer what you NEED TODAY vs. WANT TOMORROW. We provide some of the questions below and there are many more that you should add to the list.
Your time is valuable! Here is your chance to think before you do or decide you rather delegate this to someone else.
Easy to use and learn
Cross object searchable data
Simple data entry to log calls, actions, appointments
Workflows simple, sequential, decision break, skip-step
Mobile phone syncing with extensions in separate field
Online appointment scheduling capabilities
Integration with what types of questionnaire? Demographics, Financial, Estate, Subscription, Contact Form….
Integration with planning? Demographics, Goals, Financial, Estate, Tax?
Integration with Client Portal?
Integration with a Document system? View, upload, download, edit?
Integration with AUM? View, field-filling, performance
Integration with risk tolerance questionnaire? View vs. field-filling, demographics, risk score, modeled allocation? Push questionnaire to outside party?
Cloud-based with APIs
Automated marketing fulfillment
On-demand user training
Competent support department
Calendar location drop down pick list
Calendar syncing with email host, mobile device, email client
Confirmation box on event changes
Email inbound and outbound
WYSIWYG emails (ability to enhance visual appearance of emails)
Can import other CRM data easily
Specific features such as RMD
Email to Task feature
Contact segmentation customization
Contact sub-segmentation customization
Parent contact structure
Please note: We are agnostic to all product providers and have no revenue sharing arrangements with any product vendor.