Increase your profitability and growth

We help financial advisory firms choose and implement the best mix of technology and providers

Don’t know which CRM is right for your business or how it integrates?

Can’t find the time to roll-out new tech so you have high adoption?

Worried about choosing the wrong client portal?

Wondering about the cost of changing systems or impact of change on the staff?

Searching for workflow processes to increase productivity?

We have the answers! Click HERE to view our services


Stop the bleeding of money into tech – Part 2

I think it’s ironic that hackathons are happening with NO client participation. The sad truth is most wealth advisory firms don’t know what online experience their clients want because they aren’t asking. I remember the days when wealth advisory firms invested in qualified objective surveys administered by professional firms like Littlechild’s. These surveys asked the proper questions and guided the advisors to … read more

3 Ways to Work Effectively with an Outsourced Provider (video)

How do you work with an outsourced provider effectively? There are three main ways to do so. The first is to confirm with them how you’re going to communicate tasks and questions. No matter what media you use, you want to clarify how that’s going to happen going forward. The second way is to do … read more

Bleeding money on tech because your business model is broken?

Financial advisory firms continue to bleed money on tech with failed adoption rates. So we asked why and here is the answer. You can NOT adopt tech without first deciding your business model. This may seem like common sense but humor us and read below so you don’t make the same mistake as your peers. … read more


"Jennifer and the entire My Virtual COO team were instrumental in our CRM transition to the Redtail platform. Their expertise in working with financial advisory firms was a great help in that we were not wasting time trying to ‘re-invent the wheel’, but rather they were able to bring us the best practices and techniques that have already been evaluated and proven to work and they were able to tailor them to our specific needs. Throughout our engagement, Jennifer and her staff kept us up to date and on schedule with a minimum of one weekly update call (usually more) and they brought a fresh perspective and special attention to the pain-points and other items that could have easily been overlooked or swept aside. My Virtual COO also opened our eyes to areas of improvement that will be a part of our focus as we grow in the future. Their knowledge of third-party vendors and additional support tools was a great advantage to us in mapping out our long-term technology goals and we will look to their team again to assist us with process creation and implementation as we continue to grow as a company."
Duane Mercer - Chief Finance & Information Officer at Accurate Advisory Group Inc

"As a result of our rapid growth, our firm was experiencing a number of new challenges. We contacted My Virtual COO, hoping they could help and they did in an unexpected way. Over the course of an hour Jen, founder of COO, asked a lot of questions, made a few comments and then surprised us by removing her firm as a possible solution for our situation. In her opinion, our entire business needed to be reviewed and possibly re-designed, not just the operations processes and technology.
We did not have a technology problem. We had outgrown our structure. In short, instead of trying to find a solution that would benefit COO, Jen very confidently helped us find the one that was right for us.
From this experience you can understand why it is very easy for me to wholeheartedly recommend My Virtual COO to those seeking to improve their technology and operations. They have the knowledge and experience to design and integrate effective firm-wide solutions. And COO’s founder Jennifer has the integrity to make certain these solutions are truly in the best interest of those she serves."
Paul Brown - Managing Principal, BROWNSTONE Business Advisors

Our Services

Sounding Board

Jump forward with our 10-call engagement to quickly learn which tech and providers are the best fit for your business and budget

Click HERE to learn more
IDEOS™ Assessment, Research & Recommendation

Get clarity with our comprehensive assessment and recommendation of tech, integration, and outsourced provider solutions to truly improve your business

Click HERE to learn more
Project Management & Implementation

Allow us to manage the implementation so you experience high adoption of new tech and providers. We will train on best practices and high adoption use, manage the project tightly to ensure timely completion with least effort possible, and create your own CRM workflow processes to optimize the use of your new tech, providers, and staff.

Click HERE to learn more

Subscribe to
Monthly Newsletter


Sounding Board

Discuss operational business solutions to major hurdles within the business

Learn about tech and integrations that reduce your workload

View the technology before you buy it

Be connected with the best-fit outsource providers that can free up your time

Become educated on the real costs and implementation time to achieve adoption and ROI

10 phone calls = Clarity!

Subscribe to
Monthly Newsletter


IDEOS ™ Assessment, Research and Recommendation

Receive a comprehensive, written list of recommendations of tech, integrations, and outsourced providers that will allow your financial advisory firm to:

Integrate to reduce data entry and improve communications
Delegate work without losing control of quality
Eliminate work to free up time
Outsource back office work to experts
Staff properly

Visually see best practices, pros, cons, and features of pre-integrated tech on our screen sharing calls

Receive customized, detailed quotes of tech and providers before you commit

And so much more…….

Subscribe to
Monthly Newsletter


Project Management & Implementation

Project Management
Every successful change requires project management. We can be your interim Project Manager to join all vendor calls, manage the project, set the milestones and timelines, sell the staff on the new tech before it is implemented, and ensure your staff is not wasting time on needless projects assigned by any vendor. We communicate progress and timelines to your COO and Executives, keep open lines of communications with the staff most impacted by changes or new systems, and help you roll out new tech and providers in a timely and impactful manner.  

Tech or Provider Customization
Paying for licenses of tech or signing a contract with an outsourced provider is just the first step. We customize the tech fields, layouts, data placement, and integrations to your business. We ensure the outsourced providers blend with your staff and quickly understand what work to complete and how to communicate with your team. Making the technology and providers work for your business model is essential to adoption and experiencing the benefits and ROI.

Customized, propriety data conversion templates
The data migration templates, built by vendors or custodians, are ‘one-size-fits-all’.  Our templates are customized to your firm and data to reduce post-migration cleanup and migration labor. Our customized templates also place the data in the most useful fields to maximize the use of the technology and integrations.  

Rolling out technology means training staff and doing it correctly to achieve high adoption. Let us take the wheel by creating live, hands-on best practices training sessions that is customized to the staff’s level of knowledge, roles, and your business model.  

Workflow processes
Wrap up each project with the creation of customized workflows that guide current and future staff on the Who, What, Where – tasked! We will create or improve your CRM workflows to optimize the use of your new tech, integrations, staff and outsourced providers. Automated tasks built to keep best practices in motion.

Subscribe to
Monthly Newsletter