About Us

The Story of COO

My Virtual COO™ was started in August 2007 by Jen Goldman, CFP®. COO has worked with hundreds of independent investment and financial planning firms ranging from 2 to 50 employees, managing $50m AUM to $5 billion, and spanning from Maine to New Mexico. COO has and continues to provide guidance on operational excellence and worked alongside financial advisory firms that seek to be educated and implement and maximize the use of systems and their people. In 2009, COO created the first online directory of pre-vetted USA-based outsourcers that provide services ranging from reception, administrative, financial planning, ghost writing to C-level interim executives, investment reporting personnel and more. It has always been COO's mission to improve the substantiality of independent firms so the independent industry can assist more people in obtaining financial independence and also have their firms live beyond the founder's lifespan.

COO's Strategists

Jennifer Goldman

Jennifer started her career as Quality Control Assistant at M&T Bank after graduating college early. She tightened financial controls and procedures and recovered $25 million for the Mortgage Lending division. Jennifer then joined Smith Barney in Boston MA as first woman rookie, became a Certified Financial Planner, attracted $22 million AUM of fee-based managed assets, and provided more details

comprehensive planning to executives of small and mid-sized businesses. She then joined a multi family office firm as Senior Planner and instituted operations improvements to boost the valuation of the firm, which was sold at the highest valuation in the industry. She became COO at a wealth and tax firm, then COO at a wealth and insurance firm, and finally started My Virtual COO to meet the needs of independent financial advisory firms.
Jennifer is based in COO's East Coast office and continues educates advisors at events such as FPA National, NAPFA, Tech Tools T3, custodian Operations events, and through publications such as Liberated CEO, Tech Tools for Today's High Margin Practice , Inc. Magazine, FPA Forum, and more.

Kristen Schmidt

Kristen started her career as Operations Manager for the billion dollar, Midwest-based RIA firm, Annex Wealth Management. She spent 10 years successfully managing Annex's growth by implementing strategic leadership, project management, system integration, and process improvement. Kristen was also an invited member of TD Ameritrade's Operations Committee... more details

for several years to collaborate on advancements in TDA's technology. She then joined Interactive Advisory Software to manage and assist RIA firms implement IAS technology & best practices to create firm wide efficiencies. Kristen's "boots on the ground" experience with RIAs provides her with a unique perspective, giving her a complete understanding of the internal challenges these firms face. Based in Virtual COO's Midwest office, Kristen brings vast experience in every area of industry technology including CRM, Portfolio Management, Rebalancing, Institutional Custodian Relationships, Data Aggregators, Financial Planning, and much more.

Andrew Ferencz

Andrew began his career in the back-office at PIMCO after completing his B.S. in Finance and Economics at USC. He left PIMCO to complete an MBA in Finance and joined Bank of America as a mortgage-backed security analytics specialist and later as an FX product specialist. Andrew transitioned into technology as a FX credit risk Technology Project Manager while at Bank of America. more details

He left Bank of America to return to join Western Asset Management as an Application Delivery Manager, directing the development and deployment of multiple, successful technology projects including a global client reporting platform and fixed-income compliance leverage/coverage analysis engine and broker tracking system. While at Western Asset he developed expertise is the Charles River technology platform, deploying both the CRD IMS and Compliance applications for the firm’s global fixed-income footprint. Andrew later joined Nuveen as a CRD Program Manager, and then RBC Global Asset Management as the Manager of Investment Technologies. Most recently, Andrew served as the Director of Operations and IT at SNW Securities Corporation, and then as an independent Capital Markets consultant. Based in Virtual COO's West Coast office, Andrew brings extensive experience in many Capital Markets back, middle and front-office systems platforms and operational workflows. Andrew’s core competencies include trading systems, settlement, reconciliation, compliance, performance, reporting and CRM.

COO's Operations Team

Renee Lomax

Renee Lomax handles all aspects of accounting for COO and other businesses to monitor and improve the bottom line. Renee comes to us with over 20 years in more details

business and with experience as the Financial Controller for a marketing research firm. She holds a BFA from New York University, resides in NY and coordinates the Midnight Run charity for her church.

Bernard Adams

Bernard R. Adams, Esq., CFP® is a business strategist and structure expert for registered investment advisory and financial services provider firms. more details

He consults on legal issues as well as providing business planning advice.

Barney was co-founder of the ARX Funds and was, at various times, the Chief Operating Officer, General Counsel, Chief Compliance Officer and Chief Financial Officer of the Investment Manager. Previously, Mr. Adams was Vice President of Tanager Financial Services Inc., a family-office financial advisory firm where he was Chief Operating Officer, head of a client service team, and responsible for more than 750 million dollars in investments and several executive households. Barney has taught law at Boston University School of Law and at the University of Virginia, School of Law, among other institutions. Mr. Adams received an LL.B. from Yale Law School and an A.B., cum laude and with honors, from Brown University. Barney is a member of the Bar in New York and Massachusetts, the Order of the Coif and a Certified Financial Planner.

Steve Tsividakis

Steve is founder of Neoweb, a digital agency based in New York that helps businesses develop and implement digital marketing strategies that address every... more details

facet of business. Steve and his team provide us and businesses with website hosting & CMS recommendations, implementation, design, coding and ongoing updates that are excellent, timely, and extremely accurate.

Apolz Tamayo

Apolz Tamayo is COO's Marketing Implementer and manages the website, MailChimp, social media, online marketing, more details

and much more. Apolz is part of Pepper Virtual Assistants, a team of highly-skilled professionals handpicked for their exceptional talent, high emotional intelligence, can-do attitude, and innovative thinking. Apolz resides in the Philippines and we are thankful for her creative mind, spirit, and can-do attitude.